Monday, January 17, 2011

We will have changed

At the risk of looking lazy for only posting videos that I find appealing, I am going to share another.  This awe-inspiring piece was put together by Reid Gower, under the youtube username damewse.  He took a video created by Michael Marantz a couple of years ago (fantastic in its own right) and altered the imagery, turning it into an advertisement, of sorts, for NASA.

In the video's youtube page description, Gower expresses his occasional frustration with the agency.
NASA is the most fascinating, adventurous, epic institution ever devised by human beings, and their media sucks. Seriously. None of their brilliant scientists appear to know how to connect with the social media crowd, which is now more important than ever. In fact, NASA is an institution whose funding directly depends on how the public views them.

In NASA's defense, they have embraced social media. I guess my point is that they don't fully understand how to best use it. In all of their brilliance, NASA seems to have forgotten to share their hopes and dreams in a way the public can relate to, leaving one of humanity's grandest projects with terrible PR and massive funding cuts.
What I like best about the video is its audio track.  Featuring a piano composition by Marantz and excerpts of Carl Sagan reading from his book Pale Blue Dot, it melds perfectly with the visuals to poignantly capture everything that I long for and love about outer space.  Enjoy.

No comments: